Brand Development
equipped
A brand new sister company to LNOF, equipped's aim is to create quality custom clothing for teams and events within the UK. I've worked on a wide range of projects during the creation of the company. This includes branding, website design, social media promotion, internal processes, and creation of print ready customer artwork.
Equipped's branding is bold and confident, designed to stand out from the competition whilst solidifying our presence in the market. Initial branding was focused around five consumer areas: events, sports, hospitality, education, and t-shirts.Â
Flyers and promotional material to share with local businesses and customers of LNOF. Informative and to the point - using QR codes to lead them to more information on specifically designed landing pages.
A range of icons designed to communicate our strengths to the customer. Each is designed to match the accompanying messaging and coloured to match the section of the website it appears within.
Launch socials focused on being bright and eye-catching, whilst communicating our confidence in our design, service, and products.
Exploring various packaging options for sending orders out. This includes custom envelopes, shipping mailers, tape, and stamps.
The initial website was designed to drive enquiries through our enquiry forms. Each theme had it's own landing page, which was promoted using tailored Google campaigns.
Shown below, emails a customer would receive whilst their order is making its way through the design, print, and dispatch process.
We're currently developing version 2 of the website, which will be e-commerce based. Below are some examples of the wireframing process whilst exploring the desired functionality.
As part of the new website we're building a customer portal, where customers can view their orders, artwork, and process their orders. This includes displaying mock-ups, taking payments, and sending messages. Below are some intial wireframes for this portal.
Below shows the mock-ups sent out to customers to approve their artwork. Each image displays the products, designs, application methods, placement sizes, and order details.
