LNOF - Shop

Stag and Hen Accessories
Last Night of Freedom

Last Night of Freedom has one of the largest online stag and hen accessory shops in the UK. This includes sourced and internally developed products, and personalised accessories.

I've worked on a wide range of projects for the shop, which includes developing the customer processes for ordering personalised items, creating new on-trend personalised designs, developing new products to be manufactured, improving UX on the web pages, and studio photography.

Stag and Hen Shop

I have redesigned the shop pages in order to keep the website up to date and within market trends. I have refined the shop homepage and product pages by introducing new imagery and promotional content, and adding information useful to the customer when making a purchase.

Redesign of the Shop homepage. New design brings our products to the forefront and injects a bit of colour and fun.

Personalised Accessories

I've created a huge range of personalise accessories (nearly over 1,000!). Designs are constantly being updated as I keep an eye on trends and what sells best. Introducing new products involves sourcing material, and testing printing methods to get the best result. I've created designs for; T-Shirts, Hoodies, Socks, Champagne Flutes, Sashes, Gift Bags, Badges, Morphsuits, Face Masks, Tote Bags, Pinatas, Wine Labels and Dick Slips (don't ask!)

Mystery Costume

Promotional graphics and packaging for a mystery costume, allowing the group to surprise the Stag with a handpicked costume from our warehouse.

Hen Night in a Box

Host a Hen Do without the hassle. We created a range of 'In a Box' hen dos - a collection of curated accessories that could be tailored to your group size. I worked on the UX of the page, designing the packaging, and photographing the boxes.

Games Cards

Games cards are a Hen party staple - and have a great margin. I created a range of Last Night of Freedom branded games cards. This involved researching and collating questions, working out the rules, and designing the trendy new range.

Misc Photography

A collection of products photographed in house, in both studio style and lifestyle.

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